7/29/2023 0 Comments Houzz logo high resolution![]() Potentially taking money directly out of your pocket. If were to say relicense the entire body of it’s collected works to someone like (I don’t know), to provide “inspiration” and essentially tie their branding experience to the work of architects who have no association with them, then Lowe’s would have commissioned that work or licensed it from other sources. Since the language of services like Houzz indicate that they have the right to relicense our work to anyone for any purpose without compensation, the produced image could therefore be exposed to audiences that would have otherwise paid for that use.įor example. (IE perhaps hundreds of people vs thousands or millions of people). This tends to be because of the niche audience they intend to use them for. As I understand from just a few years as a member of the ASMP has informed me that historically, architects are typically granted far greater usage rights with their licenses than other industries. The less they spend in mailings and other marketing techniques, the more they have available to invest in quality photography and filmmaking that connects with their clients.Īs you likely are aware, licensing in the past and the rates professional photographers charge for providing their services, is commensurate with the exposure (and opportunity) it provides our clients. The more clients they connect with, the more we can serve them. Obviously we want our clients to get more work from the images we produce. My position is, that this use is of extreme value, then the license for this service should be commensorate in the investment they make in photography. John, I agree that Houzz and some other sites provide an extremely valuable service for architects and designers to connect with future clients. Further, to the extent permitted under applicable law, you waive and release and covenant not to assert any moral rights that you may have in any Content posted or provided by you.” Your participation is voluntary however, by choosing to create ideabooks, post photos or comments, send any messages, submit any ideas or feedback, or otherwise participate in any Houzz forum, you acknowledge and agree that any postings, messages, text, photos, audio/visual works, information, suggestions, feedback, reviews or content provided by you (collectively, “Content”) may be viewed by the general public and will not be treated as private, proprietary or confidential, and you authorize us and our affiliates, licensees and sublicensees, without compensation to you or others, to copy, adapt, create derivative works of, reproduce, incorporate, distribute, publicly display or otherwise use or exploit such Content throughout the world in any format or media (whether now known or hereafter created) for the duration of any copyright or other rights in such Content, and such permission shall be perpetual and may not be revoked for any reason. “As part of your use of the Website, you may participate in certain ideabooks, message boards, member communications and/or other public forums. Photographer Caren Alpert first alerted me to the Terms on : Except of course, those guys all pay for their content. And they’re now selling advertising against that content which is no different than how the New York Times, GQ, etc. They’ve simply discovered a lower cost way to obtain content: free (the business model of free has been around forever). ![]() Google, Facebook, Twitter, Houzz, et al have not reinvented the wheel here (despite all the talk about new business models). I’ve written about this before but it’s worth mentioning again. And as Houzz works towards a profitable business model they will start selling advertising against their freely obtained content… and their evil plan will be complete. So not only are they ripping off photographers they’re stealing readers from outlets with their free content. Paying writers to create editorial content with images uploaded to the site competes directly with existing editorial outlets that pay for a similar use. Houzz has taken the first step in reuse that should be of great concern for professional photographers. To solve this they take all your rights… We’re all suspicious of what might come next but so far that’s been the extent of what they do. Generally this is because they have to host the images on servers which may be located anywhere in the world and repost the images at will for other people to see. It’s not unusual for social media sites to have onerous terms when it comes to posting your images on their site. One photographer was contacted by a staff writer to find out who built what was depicted in the images with no mention of licensing the images for this reuse. ![]() Houzz appears to be using the images posted by professional photographers to illustrate editorial stories they create for the front of the site.
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